Google Ads has just unveiled the latest update to its API, version 17.1. This new release promises many enhancements designed to streamline ad management and improve efficiency. Here’s a breakdown of what’s new and what it means for you.
What’s New in Version 17.1?
The latest update, Version 17.1, introduces several key features that advertisers will find valuable:
- Shareable Ad Previews
One of the standout features of version 17.1 is the introduction of ShareablePreviewService.GenerateShareablePreviews(). This tool allows you to create URLs for shareable ad previews, whether your asset groups are enabled or paused. The update ensures these URLs come with an expiration date and provides better control over your previews.
- Streamlined Asset Management
The update brings a new method, AdGroupAdService.RemoveAutomaticallyCreatedAssets(), enabling users to remove specific automatically created assets linked to Responsive Search Ads. This function simplifies asset management and helps you maintain a clutter-free account.
- Enhanced Offline Conversion Diagnostics
Google Ads API version 17.1 introduces improved diagnostics for offline conversions. With new metrics added to offline diagnostics reports, you can now get detailed insights into the number of uploaded conversions still being processed, making it easier to track and optimize conversion actions.
- Expanded Reporting Capabilities
The API update supports new segment fields and metrics, such as segments.sk_ad_network_version, enhancing your ability to segment and analyze your data. Additionally, it introduces AudienceInsights.GenerateAudienceOverlapInsights(), which estimates YouTube reach overlaps, providing valuable insights for campaign planning.
- New Standard Bidding Strategies for Video Campaigns
Version 17.1 supports retrieving information related to standard bidding strategies for video campaigns, allowing you to refine your strategies based on detailed reporting. The new Campaign.video_campaign_settings and segments.ad_format_type fields offer greater granularity in reporting video ad formats and inventories.
What’s Next?
Google has stated that the updated client libraries and code examples for version 17.1 will be released next week. Notably, this release is a minor update after version 17.0 in June 2024 and several previous versions in 2023 and early 2024. It aims to be compatible with existing configurations, with no breaking changes projected.
Why You Should Upgrade
With Google Ads API Version 17.1, advertisers gain enhanced tools for managing ad assets, improved diagnostic capabilities, and more sophisticated reporting options. Upgrading to this version ensures you are utilizing the latest features to optimize your ad campaigns and maintain a competitive advantage.
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