Author: Digi Media Matters

WHEELING, W.Va., July 9, 2024 — Amazon has taken a significant step in revolutionizing digital advertising by extending its lead generation tools to non-sellers. This move is set to level the playing field for businesses of all sizes, allowing them to leverage Amazon’s vast data ecosystem to engage with potential customers more effectively. Why we care: Amazon’s new lead generation ad type allows advertisers to grow their customer base and gain access to Amazon’s data-rich environment even if they do not sell products through the platform. How it works: Customers can now sign up for information directly within the ad…

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Microsoft Advertising announced the launch of new AI-powered asset recommendations for video ads, with plans to extend these capabilities to Connected TV (CTV) ads soon. This innovative feature aims to streamline the creative process for marketers, enhancing the efficiency and effectiveness of ad campaigns across various platforms. Why We Care AI-powered advertising creation tools are becoming more advanced, allowing advertisers to expand their creative efforts. These tools make it easy to generate assets for various formats, such as video, display, and CTV, leading to more cohesive cross-platform campaigns. This advancement is witnessing a significant shift towards AI in marketing tools…

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Google has announced updates to Google Analytics 4 (GA4). The coming months will be marked by improved cross-channel reporting and budgeting, AI-generated insights, and some integration with the Chrome Privacy Sandbox. What’s new in Google Analytics 4? Why do we care? The ability to add data from Pinterest, Reddit, and Snap is a significant advancement. Likewise, the ability to budget across channels will be beneficial. However. Since the release of GA4 in October 2020, everyone has been complaining about the UI, but nothing has been done about it. What Google is saying: Steve Ganem, director of product management for Google…

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Social media has been an essential aspect of people’s lives in the present world that is well advanced in technology. However, it is essential to understand that social media encompasses limitless opportunities for every person if he or she wants to find friends or business partners, advertise his or her company, etc. Still, given that millions of posts are shared in a minute, it is significant to know when it is best to post on social media for optimal interaction. In this exhaustive article, we will look at the social media posting calendar 2024, the best times to post social…

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At the Cannes Lions Festival of Creativity, one of the biggest events globally in the realm of the creative economy, Amazon Ads has stepped into the spotlight to introduce Ad Relevance – a continuously learning solution that will ensure bespoke ad targeting in a world without third-party cookies. This announcement arrives a year and two months after the company began a closed beta test of the same and is a key development in the company’s continuous experimentation in how it can harness big data and machine learning. Ad Relevance is a very intriguing product that aims to assist advertisers reach…

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Reddit’s announcement of a new update to its Conversation Ads is a strategic attempt to enhance the ad performance and user interest, while launching a premium ad format which places brand posts directly into the discourse of the platform. Innovative to namely harness the terrific value of these highly engaged communities, Reddit has the plan to give advertisers even more opportunities to target users with promoted posts in the comment sections of the posts. The leaner Conversation Ads have been redesigned to have bigger media components, so brand communications are readily visible and engaging, within the very midst of active…

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In a strategic decision in line with its policy on ad transparency and brand safety, Reddit has chosen Integral Ad Science as its partner to bring high-quality digital media solutions to the platform. For this partnership, Reddit said it will rely on IAS’s Total Media Quality suite to provide brand safety and ad effectiveness measures to advertisers on its platform. The integration with IAS addresses a critical concern for advertisers: This requirement stems from the necessity of independent elaboration of the ad delivery and measurement. Reddit’s advertisers can reap the benefits of IAS rich suite of tools when it comes…

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With the introduction of social media to society, it has become an essential aspect of many people’s everyday existence. Not only has it changed the dynamics of social interaction and communication but also has provided an added platform for business to market their products to the intended target. One such platform that continues to make great strides and is rapidly growing is the paid social media advertising. If you’re thinking of marketing your business through social media, this social media marketing guide will equip you with all the knowledge you require for an optimum outcome. Understanding Paid Social Media Advertising…

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In a shocking twist of events, the Oracle Corporation, which is one of the leading software firms in the world, has put the curtains down on its advertising line of business, a business which had shown so much potential but was struggling for revenues. This was during the company’s third call for the quarter to March 31, 2024, where Safra Catz, the chief executive officer made a revelation that the company will no longer be in the advertisement business since revenues had dropped drastically. Oracle Advertising as a unit suffered, which was evident from its performance growth in the previous…

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As part of its plan to ride on what is increasingly becoming one of the most significant advertising platforms, connected TV, Google has announced a Google TV advertising network. This platform provides targeted in-stream video ad opportunities across over 125 ‘always-on’ free channels integrated within Google TV, such as popular sports, shows, and movies. The Google TV advertising network is a crucial move for Google as a tech giant in unleashing the advertising opportunity in the CTV market in which it has been expanding its presence. Indeed, with Chromecast and smart TV deals with manufacturers such as Sony, TCL, and…

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