Author: Digi Media Matters

Tech giant Google has taken steps to significantly enhance transparency and control for advertisers within its expansive Search Partner Network. Its new Performance Max tool will be undergoing a major remodeling phase, empowering advertisers with better ad placement visibility and the ability to optimize their campaigns more effectively. About Performance Max and Search Partner Network  The Performance Max is an AI-powered campaign type that facilitates reach to potential customers for advertisers across Google’s entire range of advertising channels. This encompasses display ads, YouTube videos, Gmail, Search, and its Search Partner Network. The Search Partner Network on the other hand, is…

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Imagine spending weeks and months nurturing a B2B lead, ending the sales cycle successfully, and all those efforts culminating in only smoke and nothingness. Well, that unquestionably sounds like a recipe for wasted prospects in the highly competitive landscape of this day and age. The true B2B treasure trove lies not just in the acquisition of a novel customer base, but in fostering long-term, steady relationships with customers and clients. This is where the Customer Lifetime Value (CLV) comes in. What is CLV and Why Should B2B Businesses Care? CLV goes beyond the initial sale. It is the aggregate income…

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GoDaddy, a renowned domain registrar and web hosting firm, has made news in the small business ecosystem with the debut of Airo, a full suite of AI-powered solutions. This launch marks a huge step toward democratizing access to innovative technologies and enabling small firms to compete in the digital era. In terms of the new service, Airo provides a suite of easy tools meant to simplify and improve crucial areas of a small business’s internet presence. Here is a look at Airo’s offerings: AI-powered domain name suggestions: AI-powered domain name suggestions: By providing a brief description of their company, small…

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The digital age in marketing has brought about new advancements that go beyond the old catchy jingles and taglines to sway your audience. Today, consumers crave personalized attention and experiences that feel more than generic marketing messages and bring a newfound interest in them to look out for more personalized campaigns. They love to feel valued, connected and understood by the brands they follow and interact with online. So, how do you master this art of digital customer engagement that not only wins hearts and minds but also creates a loyal customer base for your brand in the dynamic online…

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Taking a new step in its integration of AI into everyday tasks, Google has launched a new AI assistant “Help Me Write” specifically designed for the Chrome web browser. This feature that is currently in experimental stages, and available in English for users in the United States on Macs and Windows PCs, aims to help users in crafting diverse types of written content, from emails and social media posts to online reviews and classified advertisements. Empowering writers of all levels, “Help Me Write” leverages Google’s AI technology, specifically the Gemini model, to understand the context of the webpage and the…

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Google’s consent mode, the one that allows advertisers to adapt their Google tag setting based on the consent of users, is undergoing a significant transformation. This update to Consent mode includes more specific stipulations about ad personalization and purposes of remarketing. Two new provisions; namely ad-user-data and ad-personalization are features in the update, which will send consent signals related to personal advertising Across the European Union, or the European Economic Area (EEA), advertisers face the critical deadline to mandatorily switch to Consent Mode V2 by March 2024. V2 is the updated version of Consent Mode that collects and manages user…

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Adding to the inbox revolution, Google and Yahoo have implemented steps to tighten their grip on bulk email senders, marking a big change in the way businesses approach their audiences. This shift looks at prioritizing the experience of users and aims to combat spam, raising the bar for email marketing compliance. This makeover has been implemented since February 1, 2024, largely impacting the wild west of email marketing. What is the new landscape for bulk email marketers? Mandatory authentication: Requirements have been set for bulk senders to implement email authentication protocols like SPF, DKIM and DMARC by both Google and…

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We all recall the marketing campaigns we put in everything for, that sometimes end up just not working out. I’m sure we carry the little fear from our past flops that keeps us yearning to look for ways that can predict campaign performance that take weeks of effort to build. This is where marketing analytics – the knight in shining armor – comes as your data-driven compass to marketing heaven. It might sound like a dream come true, but it isn’t a one stop solution for all your needs. Knowing when to leverage its power is just as crucial as…

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No longer is content marketing a narrow lane of tactics used to attract consumers to a product or service. It has evolved to become a legion of various marketing techniques within the larger expansive of content creation and approaches to not just attract an audience base but to convert them into loyal and paying customers. In the modern era, the expanse of the market is an information overload jungle and the right kind of attention is the currency to success. In the midst of this hullabaloo, content marketing shines as the key to unlocking the potential of strategized marketing that…

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Remember the crazy beyblades that came and went by like a blink and miss event? The pace of digital marketing in today’s world is quite the same. Quick and dynamic. It demands agility now like never before. Let’s take this roller coaster to dive into 5 groundbreaking trends that are growing to reshape how we connect with our audiences in 2024! Digital marketing in 2024- More Human, More Immersive: In 2024, we are way past the days of uninteresting generic campaigns and impersonal attempts at consumer interactions. Customers demand and crave authenticity, personalization, and immersive experiences that resonate with them…

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