Author: Digi Media Matters

In a discouraging turn of events for the WordPress community, security researchers have come up with a security advisory about a critical vulnerability in the widely used Rank Math SEO Plugin. This cross-site scripting (XSS) vulnerability can potentially affect more than 2 million websites that are using the plugin if it gets exploited. Rank Math, a prominent SEO plugin for WordPress, is used by more than 2 million active installations. The plugin has all the necessary features in place, which are the keyword tracking, Schema.org integration, Google Search Console and Analytics connectivity, and the redirect manager, among others. Its modular…

Read More

Aiming to strike the right balance between transparency and creativity to combat the potential misuse of resources, video and streaming platform YouTube has announced new guidelines requiring creators to label and disclose the utilization of AI (artificial intelligence) in their videos. With immediate effect, this policy covers content that blurs the boundaries between simulation and reality by heavily incorporating artificial intelligence (AI)-generated components or synthetic media. Concerns over misleading information and online trust have been raised by the growth of deepfakes and other altered material caused by the rising complexity of AI techniques. With over 2.5 billion monthly active users,…

Read More

With the aim to solidify its dominance in the digital advertising landscape, tech giant Google has announced the addition of new offsite retail media capabilities to its Search Ads 360 (SA360) platform. Enabling brands to take advantage of retailer data and Google’s seamless expertise in artificial intelligence, this move has marked a strategic shift for the organization, underlining its commitment to reach consumers on avenues beyond retailers’ websites across diverse online environments. The addition of offsite capabilities within SA360 empowers brands to expand their reach and target high-intent shoppers earlier in the buying journey, as opposed to traditional retail media…

Read More

In a new update to its services and options for advertising and marketing, popular social media platform Reddit has added yet another upgrade to its ad database with a new ad format called “Free-Form ads” that are said to mimic the platform’s user posts. In a bid to distance itself from traditional banner ads, Reddit has chosen to put out advertisements that closely resemble its widely known user-generated content. This ad format enables enterprises to collate diverse media elements including images, text and videos into a singular post format that allows advertisers to craft more captivating perspectives that seamlessly integrate…

Read More

In a bid to augment its website performance measurement, Google Search Console has injected a new metric to its Core Web Vitals report, namely, Interaction to Next Paint (INP). This metric, which was first introduced last year in March of 2023, supplants First Input Delay (FID) as the preferred metric to gauge user-experience and offers a more comprehensive assessment of a website’s response-agility to user interaction, as maintained by Google. The inclusion of INP within the Search Console is being hailed as an unbelievably valuable tool for developers who can now monitor the performance of websites with more efficacy. Leveraging…

Read More

Quality data reigns supreme in the data-driven world of B2B marketing. Until a few months ago, third-party cookies were very prevalent with all sites and marketers relying on individual data for analytical know-how. But now, with significant shifts taking place in the industry and the impending doom of third-party cookies, professionals are turning to First-party data and leveraging its capabilities to craft successful strategies that can help their businesses thrive in the cookie-less era. But what exactly is first-party data, and how can its efficacy be wielded to maximum potential? Let’s figure the ins and outs of first-party data and…

Read More

Image Credit: Freepik Aiming to revolutionize quick decision-making and optimize marketing strategies, Microsoft Advertising has made a huge move to enable advertisers with the launch of their new tool – Insights Navigator – that promises to change the way businesses access and analyze their ad performance data. The current state of data-driven marketing makes it difficult to find important insights and quickly modify campaigns since sorting through massive amounts of data may be a time-consuming and tedious task. This difficulty is especially significant for firms that manage many campaigns on multiple platforms. Microsoft’s latest tool solves exactly these issues. With…

Read More

Among the multiple updates Google has made to its policies, services and products, the tech giant has rolled out yet another significant update to Google Business Profiles. Formerly called Google My Business, the update enhances local search engine results and gives users a more comprehensive view of businesses and their frameworks. It enables businesses to directly integrate social media posts from various platforms into their Google Business Profiles. Google Business Profiles previously gave core focus to static business information like photographs, contact details and customer reviews. Now, aiming to foster a sense of social proof, businesses can display their latest…

Read More

Image courtesy : redditinc.com The established social media platform Reddit is stepping closer to becoming a brand-friendly expanse with the launch of its new feature- “Reddit Pro”. Aiming to bridge the gap between the uber engaged Reddit communities and enterprises, the feature comes with a dedicated suite of tools that help brands become active participants in current conversations and build genuine connections with Redditors and potential customers. Building Brand Advocacy Reddit hasn’t been on the list of go-to platforms for brands to use their traditional advertising formats, but it does boast a very interactive user base who hold a keen…

Read More

Aiming to reduce the presence of ‘unhelpful’ content in its search results, Google, in its much anticipated rollout of core updates in March, announced reduction of such content by a staggering 40%. This update, characterized by the tech giant as “more complex than our usual updates” marks an enormous shift in Google’s ranking criteria, impacting millions of websites globally.  The Google’s March 2024 Core Update focuses on several key areas: Identifying and downranking “unhelpful” content: Google promises that the upgrade will cut “unhelpful” content in search results by 40%. This category includes data that lacks depth, ingenuity, or utility to…

Read More