The dynamic partnership between ZoomInfo, the leading Go-To-Market (GTM) intelligence platform, and Salesloft, the revenue orchestration powerhouse, has taken the B2B sales world by storm. This newly expanded collaboration is designed to empower sales teams to act faster, smarter, and more effectively. AI-Powered Insights for Targeted Sales This partnership strengthens ZoomInfo’s top-tier data and Salesloft’s strong revenue orchestration tools. Now, ZoomInfo’s actionable, real-time insights are seamlessly integrated into Salesloft’s platform, providing sales teams with AI-powered workflows to target and engage the right prospects at the right time. By syncing ZoomInfo’s key buying signals with Salesloft Rhythm, sellers can instantly act…
Author: Digi Media Matters
In the fast-paced world of digital marketing, content syndication has become a key strategy for expanding brand visibility and reaching a broader audience. Among the various syndication models, waterfall content syndication has gained traction for its structured approach and effectiveness. This article explores the concept of waterfall content syndication, its benefits, and best practices for leveraging it in your marketing strategy. Understanding Content Syndication Content syndication refers to distributing content across various platforms and channels to extend its reach. It enables organizations to share existing content on multiple websites, blogs, and social media platforms, aiming to boost visibility, drive traffic,…
In the ever-evolving landscape of digital marketing, content syndication remains a crucial strategy for expanding reach and driving engagement. As we move into 2025, the concept of waterfall content syndication has gained significant traction, offering marketers a structured approach to distributing content across multiple platforms. This comprehensive guide explores the top tools for waterfall content syndication, helping you navigate the complex world of content distribution and maximise your marketing efforts. Understanding Waterfall Content Syndication Before diving into the tools, let’s briefly recap what waterfall content syndication entails. This method involves distributing content across various platforms in a cascading manner, starting…
To address growing concerns over data privacy, Google has introduced an advanced technology called Confidential Matching. This new system promises to revolutionize how advertisers process sensitive data, offering an extra layer of protection that could reshape the digital advertising landscape. Confidential Matching Confidential Matching forces confidential computing technology, enabling businesses to utilize their first-party data without compromising privacy. The innovation is Trusted Execution Environments (TEEs), a combination of specialized hardware and software designed to isolate sensitive information during processing. By isolating data, TEEs ensure that no third party, including Google itself, can access or tamper with the information. The result?…
Have you ever wondered why some brands always seem to pop up when you search for something online? It’s not magic – it’s smart marketing! In this blog post, we’ll explore how you can make your brand more visible in organic search results. We’ll use simple language to explain proven strategies that can help your business stand out in the crowded online world. What is Brand Visibility in Organic Search? Before we dive in, let’s understand what we mean by “brand visibility in organic search.” It’s all about how often and how prominently your brand shows up in search engine…
A Historic Ruling The European Union’s highest court has confirmed a groundbreaking $2.7 billion fine against Google, upholding a previous ruling for anti-competitive behavior. This decision comes from the EU Court of Justice, which ruled today that Google’s actions were discriminatory and breached fair competition rules. The fine, imposed in 2017, was for Google’s preferential treatment of its price-comparison service over competitors in search results. This favoritism was deemed to stifle competition and disadvantage rival services. Google’s appeal aimed to mitigate future fines and potential demands for changes to other “vertical search” categories, such as maps and travel. Implications for…
In today’s digital world, having a strong online presence is crucial for any business. Two popular ways to improve your visibility on the internet are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). But what exactly are these strategies, and how do they differ? In this blog post, we’ll break down SEO and SEM in simple terms, explore their differences, and help you understand how they can benefit your business. What is SEO? SEO stands for Search Engine Optimization. It’s a set of practices that aim to improve your website’s visibility in search engine results pages (SERPs) without paying…
Google Ads is set to retire its long-standing Enhanced Cost-Per-Click (e CPC) bidding strategy, prompting advertisers to prepare for a shift towards manual CPC or AI-driven alternatives. The phase-out, which will begin in October 2024, signals a change in how advertisers manage their search and display ad campaigns. Key Dates and Changes Starting in October 2024, new search and display ad campaigns will no longer have the option to select Enhanced CPC as a bidding strategy. However, existing campaigns utilizing Enhanced CPC will remain unaffected until March 2025. By this date, all remaining campaigns will be automatically transitioned to manual…
In today’s digital landscape, generating leads for your B2B business is more important than ever. One of the most effective ways to attract potential customers is through a combination of content marketing and search engine optimization (SEO). By creating valuable, user-centric content and optimizing it for search engines, you can drive targeted traffic to your website and convert visitors into leads. In this blog, we’ll explore the powerful partnership between content and SEO, and share strategies for using this approach to generate leads for your B2B business. Understanding the Relationship Between Content and SEO Content marketing and SEO are closely…
Google has introduced new features to its Analytics platform, aimed at enhancing data visualization and improving overall insights. Among the most notable changes are the ability to compare up to five metrics side by side, automated anomaly detection, and enhanced transaction reporting. These updates are designed to help users identify patterns more effectively, track revenue streams in greater detail, and better understand fluctuations in website traffic. Whether you’re an experienced marketer or a small business owner, these new tools can simplify the decision-making process by providing more precise insights. One of the key features in the update is the “Plot…