ZoomInfo & Salesloft Unite to Revolutionize Sales Engagement

The dynamic partnership between ZoomInfo, the leading Go-To-Market (GTM) intelligence platform, and Salesloft, the revenue orchestration powerhouse, has taken the B2B sales world by storm. This newly expanded collaboration is designed to empower sales teams to act faster, smarter, and more effectively. 

AI-Powered Insights for Targeted Sales 

This partnership strengthens ZoomInfo’s top-tier data and Salesloft’s strong revenue orchestration tools. Now, ZoomInfo’s actionable, real-time insights are seamlessly integrated into Salesloft’s platform, providing sales teams with AI-powered workflows to target and engage the right prospects at the right time. By syncing ZoomInfo’s key buying signals with Salesloft Rhythm, sellers can instantly act on personalized recommendations, such as reaching out to high-priority leads or creating personalized sales cadences. 

Boosting Personalization with Generative AI 

The integration doesn’t stop at data syncing. Sellers can now utilize ZoomInfo’s Copilot-powered AI or Salesloft’s generative AI to craft custom, buyer-specific emails. This capability enhances personalization and relevance, ensuring timely and impactful engagement across multiple channels. 

With AI guiding sales workflows, teams will experience reduced manual efforts and enhanced pipeline management. This cohesive approach helps increase deal velocity, optimize resource allocation, and improve conversion rates. The result? Sales teams close more deals, faster. 

According to James Roth, Chief Revenue Officer at ZoomInfo, “Together, we’re revolutionizing sales engagement. Our combined platforms offer streamlined workflows, actionable insights, and personalized engagement, giving teams the tools they need to win more business.” 

Mark Niemiec, Chief Revenue Officer at Salesloft, echoes this sentiment, stating, “By enabling customers to act on real-time insights, we help drive efficient, profitable growth.” 

With this collaboration, B2B sales teams are better equipped to accelerate revenue generation and create lasting customer relationships. 

Let us know your thoughts on this partnership and how it can reshape the future of sales for your team. 

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