TF1 Group recently revealed its advertising roadmap for the streaming platform, TF1+. This initiative follows the successful launch of TF1+ earlier this year and aims to establish the platform as a full-funnel marketing solution, facilitating brand awareness and driving conversions.
Innovative Advertising Solutions
TF1 PUB, the company’s in-house advertising agency, is set to introduce a suite of integrated ad solutions supported by advanced technology. Key offerings will include:
- Premium Display Formats: Unique ad placements like Cover+ and In-Content Banners will significantly boost brand visibility from the homepage through to user browser pages across all devices.
- Personalized Content Engines: Advertisers will enjoy unrestricted integration, allowing brands to curate content that aligns with their image and values.
- Playable Ad Formats: By gamifying advertisements, these formats encourage deeper engagement with partner brands and enhance viewer interaction.
- Shoppable Ads: Streamers will benefit from click-to-buy features, promoting seamless conversions without disrupting the viewing experience.
These innovations are scheduled to roll out in the first quarter of 2025.
TF1+ is adopting a fully data-driven approach, significantly enhancing the targeting capabilities of ad campaigns. A notable innovation is Graph, developed in collaboration with Snowflake, and set to launch in January 2025. This single access point will integrate user data from TF1+, TF1 Info, and TF1 PUB, enriched by insights from over twenty retail and data partners. The result is a database of 25 million stratified user-profiles and 1,200 data segments, allowing for highly personalized ad campaigns.
Enhanced Campaign Insights
Rodolphe Belmer, Chairman & CEO of TF1 Group, expressed excitement about the platform’s potential. “Our ambition now is to make TF1+ the No.1 digital marketing platform,” he stated, highlighting the integration of tech, data, and digital fluidity to support comprehensive consumer engagement.
Driving Engagement
TF1+ is about visibility; it aims to empower brands with enhanced campaign performance metrics. Advertisers can look forward to advanced KPIs, real-time ROI tracking, and detailed reports on audience engagement and environmental impact.
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