In a bid to help marketers achieve the required blend of generic and absolute targeting that is enabled by the…

YouTube has unequivocally established its dominance over the burgeoning online video industry and is perfectly placing itself in line with…

Google Cloud, in an alliance with WPP, which is the largest advertising network in the world, has revealed an innovative…

Through a merger that could change the shape of the ad technology market forever, Google’s parents company Alphabet is said…

The Daily Mail publisher is changing the way advertisers can reach their target audience by introducing a new social-first video…

In a discouraging turn of events for the WordPress community, security researchers have come up with a security advisory about…

Aiming to strike the right balance between transparency and creativity to combat the potential misuse of resources, video and streaming…

With the aim to solidify its dominance in the digital advertising landscape, tech giant Google has announced the addition of…

In a new update to its services and options for advertising and marketing, popular social media platform Reddit has added…

In a bid to augment its website performance measurement, Google Search Console has injected a new metric to its Core…