The stakes have never been higher.
The holidays are the busiest time of year for ecommerce. During the 2022 holiday season, consumers spent 38 of those days surpassing $3 billion in daily spend. Cyber Monday saw higher growth over the weekend at a rate of 5.8% YoY, breaking $11B for the first time ($11.3B). The momentum is clear, and the opportunities are many in an evolving ecommerce landscape.
Consumer behaviors are changing as well. Key holidays continue to be strong mobile shopping days with Christmas Day exceeding 60% of revenue for the first time ever. BNPL (buy now, pay later) financing utilization was up as consumers looked to combat higher costs and spread their budget further. Curbside pickup continued to see consumers leveraging it as a fulfillment option—but with less urgency outside the holiday season.
