Meta is introducing a new feature that allows advertisers to showcase custom offers directly on Instagram ad CTA buttons, aiming to boost user engagement and increase click-through rates by dynamically sourcing and displaying offer details directly from the ad’s website URL.
Key Features
Meta’s new custom offer CTA feature comes with several notable capabilities:
- Dynamic Sourcing: The offer details are dynamically sourced from the ad’s website URL, ensuring the most relevant and current offers are displayed.
- Predictive Display: Meta utilizes predictive technology to display the offer most likely to convert, supporting up to 20 offers per ad.
- Multiple Offers: Advertisers can enhance user engagement and click-through rates by showcasing competitive promotions like percentage or cash discounts directly on the CTA.
Why This Matters
This new feature allows advertisers to improve the performance of their Instagram ads by making the offers more visible and appealing. By displaying multiple competitive promotions, advertisers can attract more users and increase engagement and conversions.
The Catch
However, there are some limitations to this feature:
It is currently limited to single-media ads in Instagram Stories.
Not all ad accounts have access to this feature yet.
How It Works
Setting up the custom offer CTA is straightforward. Here’s how advertisers can take advantage of this new feature:
- Create an Ad: Start by creating an ad in Ads Manager with eligible objectives such as Traffic, Engagement, Leads, or Sales.
- Select Conversion Location: Choose “Website” as the conversion location.
- Add Offers: Enter the website URL to automatically add offers or manually input offer details.
- Review and Confirm: Review and confirm the offers during the ad setup process.
Meta’s introduction of custom offers to Instagram ad CTAs is a significant improvement for advertisers looking to increase engagement and conversions. With this feature, Instagram ads should become more engaging and productive by dynamically displaying the most relevant offers.
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