In a step of tremendous acumen that aims at changing the very nature of social media, Meta, a giant in the tech sector which owns Facebook, Instagram, WhatsApp, and Messenger, proposes its Meta AI – a chatbot based on artificial intelligence (AI) and which is already being integrated in all the company’s flagship apps. Effectively, users from various countries will begin downloading this top-of-the-line software directly from Meta apps in their search feature, which represents the beginning of a new phase marked by the presence of Smart AI technology.
The AI chatbot applied by Meta, one of the top social network platforms in both the world and the U.S.A., which is based in Menlo Park, California in the USA consists of a bunch of social media channels of Meta, including Facebook, WhatsApp, Instagram, and Messenger. Hence, from the 19th of April, 2024 Americans, alongside the citizens of Australia, Canada, Ghana, Jamaica, Malawi, New Zealand, Nigeria, Pakistan, Singapore, South Africa, Uganda, Zambia, and Zimbabwe, will be able to use the application by simply typing their questions in the search tab of their Meta accounts.
The fast-growing digital era enabled by AI has also rapidly transformed the industries and consequently, Meta frantically grasped this occasion to be abreast with the trend and exploit the latest generative AI technologies. At the heart of the social media networking platforms, Meta AI is trying to accomplish this harmony where the users will immerse themselves in a rich and smooth experience that gives them an opportunity to do tasks, learn, and create things and hence be able to connect with issues of their concern.
“Built with Meta Llama 3, Meta AI is one of the world’s leading AI assistants, already on your phone, in your pocket for free. And it’s starting to go global with more features. You can use Meta AI on Facebook, Instagram, WhatsApp and Messenger to get things done, learn, create and connect with the things that matter to you,” Meta explained.
The Llama 3 model, according to Meta, is “the most intelligent AI assistant that you can freely use.” With 8B and 70B parameter models, both described as “best-in-class for their size,” and a larger dense 400B+ parameter model in development, Meta AI promises to outperform competitors like ChatGPT in terms of capabilities and performance.
The Meta AI technology offers users an amazing feature in the sense that they can experience visuals as soon as they are typing which is a live content creation process that is fun and does not get boring at any time. Another engagement feature is to allow users to animate their visuals, so they add more prompts which makes it more exciting and diverse. Consequently, in Meta’s social media people have opportunities to be creative in a more expressive way.
In addition to it, Meta has stepped into desktop world by creating meta.ai site which has an embedded chatbot and Meta AI in-feed prompts that would allow users to keep up with reading the posts.
While Meta’s previous attempt at integrating an AI assistant, the M bot, faced low adoption rates and was eventually shut down in 2018, the company is confident that the superior capabilities of Meta AI, powered by the advanced Llama 3 model, will resonate with users and provide genuine value this time around.
Meta has now integrated a social media AI; that is an AI chatbot which may open a new chapter in the way people use, create and consume content since it works on the bases of intelligence and personalization therefore creating a better kind of intelligent social media experiences.