Google Ads has announced a significant upgrade to its Data Manager, introducing a dedicated Consent Settings Tab. This new feature is designed to give advertisers enhanced control over user consent management, reflecting the increasing importance of privacy in digital advertising.
Key Features of the Update
- Dedicated Consent Tab: The Data Manager now features a separate section specifically for consent-related settings, streamlining the process for advertisers.
- Dual Consent Management: Advertisers can now manage consent for two distinct categories of data:
- Website Data: Settings for personal data collected through website tags.
- Imported and Uploaded Data: Settings for personal data manually imported or uploaded to Google.
- Enhanced Privacy Control: This update aligns with evolving privacy concerns and regulations for more precise user consent management.
Limited Availability
Currently, the new Consent Settings Tab is accessible only in selected Google Ads accounts. Advertisers interested in exploring this feature may attempt to access it by adjusting the URL while preserving the parameters after the ‘?’ symbol.
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