AUSTIN, Texas-JULY 18, 2024-WP Engine, a leader in web enablement and premium WordPress solutions, has announced its acquisition of NitroPack, a leading SaaS solution for enhancing site speed and performance. This strategic move bolsters WP Engine’s capabilities in delivering top-notch web performance and flexibility for its customers.
Enhancing Performance with NitroPack
NitroPack, which supports over 219,000 websites, is renowned for its comprehensive performance optimization. It offers users advanced automation for front-end speed enhancements with minimal technical requirements. The acquisition integrates NitroPack’s robust technology into WP Engine’s suite, expanding the company’s ability to deliver superior website performance and user experience.
“NitroPack exemplifies the innovation needed to meet today’s online performance demands,” said Heather Brunner, Chairwoman and CEO of WP Engine. “This solution consolidates multiple optimization tools into one, enhancing both advanced performance and user-friendliness. We are thrilled to incorporate this powerful technology into our industry-leading WordPress platform.”
Proven Impact and Customer Success
WP Engine’s introduction of Page Speed Boost, powered by NitroPack’s technology, has already shown impressive results. Customers have reported an average 34% improvement in desktop Google Lighthouse scores and a 132% enhancement in mobile scores. OfficeRnD, a notable user, saw a 12.5% increase in key page conversions and a 10% rise in overall website conversion rates, alongside improved mobile performance and SEO visibility.
“Our partnership with WP Engine has demonstrated our shared vision for accelerating web performance,” stated Georgi Petrov, Co-founder and CEO of NitroPack. “This acquisition is a testament to the trust and alignment between our teams, marking the start of a new chapter in providing faster, more accessible web experiences.”
Advanced Technology and Future Innovations
NitroPack’s advanced technology includes proprietary speed algorithms, sophisticated caching solutions, and a built-in global CDN, all designed to enhance site speed without requiring extensive coding or developer intervention.
“NitroPack’s technology simplifies achieving faster load times and frees up developers to focus on more critical projects,” said Ezinne Udezue, WP Engine SVP and Chief Product Officer. “With this acquisition, WP Engine customers will benefit from broader access to NitroPack’s features, with future innovations tailored to meet diverse site needs.”
About WP Engine
WP Engine empowers companies and agencies globally to build, manage, and optimize their WordPress websites and applications. Serving over 1.5 million customers in 150+ countries, WP Engine offers premium solutions, including Managed and Headless WordPress, eCommerce, and agency-specific platforms.
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