The world of digital advertising is constantly changing and developing and recently Google has introduced a feature that could change how video ads are shown across networks and on devices. Known as “Video Enhancements,” this splendid innovation uses AI to create numerous forms of videos from a sole source, this is to ensure that advertisements fit into a specific device screen and orientation.
The key to this landmark product offering can be traced in the change in the consumption patterns which people globally are adopting by consuming more mobile video. With a rapidly growing number of people viewing video content on their smartphones and tablets, it has become crucial to provide high-quality ads with proper formatting and optimized orientation for those devices. Google’s Video Enhancements seeks to effectively address this issue by offering advertisers simple ways to ensure they target the intended market effectively.
The concept is basic, yet its effectiveness is extremely pervasive. The technology only requires the advertiser to upload a normal horizontal video, and everything will be handled by the AI. Utilizing advanced algorithms and machine learning techniques, the system intelligently resizes and reformats the original asset, creating additional versions in various aspect ratios, such as square (1:1) and vertical (9:16, 4:5). This makes it possible to ensure that the ads are well suited for varied sizes of screen and orientation, hence making them look more attractive and effective.
However, as you will soon discover, Video Enhancements are much more than tools for resizing videos. With incredible finesse, the AI moves and trims the video and makes the points and crucial motif unimpaired and noticeable. This ensures that while the spirit of the ad is kept as encapsulated in the creative idea the specific message is tailored to suit the most popular platforms for viewing the advertisements across the different gadgets.
In addition to that, Video Enhancements also address the issues regarding the long video ads by providing the facility to automatically generate the short video previews of the ads with the focus only on the most interesting parts. This feature is highly crucial in the current world where businesses penetrate the internet to sell their products, and the attention of the consumer must be caught on the first glimpse.
As stipulated by Google, benefits pertaining to Video Enhancements are not exhaustive but rather broad. Chiefly, it optimizes the work of creating advertisements, reducing the time advertisers spend generating more videos. It does not only improve productivity but also minimizes the possibility of making mistakes; therefore, the quality and delivery is consistent.
Additionally, since Video Enhancements can deliver video ads optimized for specific devices and screen resolution, the solution has the potential to dramatically improve overall campaign results. This approach suggests that ad experiences are optimized in front of the viewers per engagement, and it could lead to higher click-through rates and conversions.
Video Enhancements have very little disruption as an add-on that introduces its functionality smoothly. By default, the setting instantly activates all Video Ad campaigns, which means that advertisers can take advantage of the feature without having to do anything. However, for those who would want to write the code themselves, there is an additional campaign setting “Additional settings” –> “Video enhancements”, where one can turn off Video Enhancements.
With the digital advertising environment changing rapidly, Google’s Video Enhancements represent a step forward to the next level of experiences from video ads. As a result of using AI factors, this new groundbreaking approach offers a solution to the complexity of reaching out to viewers who use multiple devices in watching videos and helps advertisers deliver visual effective and well-optimized ads based on the device type and orientation.