Author: Digi Media Matters

Social media is a phenomenon that has taken root in contemporary society, and it is hard to imagine life today without it. It has brought about revolutionary changes in human means of interpersonal communication, and information exchange. The number of users currently registered on various social media platforms can be counted in billions, and thus businesses are interested in advertising their products and services. The most popular use of social media for business development is paid social advertising. In this complete and detailed guide, you will learn about the most popular and expected key patterns about paid social media in…

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Google has recently proposed to eliminate the chat service that has been linked to Google Business Profiles, which has stirred interest within businesses and customers. By July 31, 2024, this means this functionality will be unavailable, considered among the biggest changes in how organizations engage their consumers through the giant tech firm. The Announcement and Its Impact The news was delivered via email to businesses, acknowledging the potential challenges this decision may pose while reaffirming Google’s commitment to being a valuable partner in business management. The email stated, “We are reaching out to share that we will be winding down…

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Advertising is one of the most crucial components in modern businesses that have entered the Digital Era. Over the last couple of decades, advertisers and publishers relied on ad networks to promote advertising ideas to a desired audience. But there are several ad networks, which makes it difficult for a newcomer. This is with the view of understanding ad networks and offering the best practices and strategies for advertisers and publishers. Ad Network Strategies: Maximizing Your Advertising Potential Digital Advertising network strategies are a critical aspect to the accomplishment of any advertising campaign. Through knowing the different strategies, advertisers can…

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Google has recently revealed a new feature that is set to change the way marketers work with data from Google Analytics, as users will be able to export dashboards to Google Sheets. The recent major update of this product unburdens users from handling data transfers manually, as well as performing all sorts of tricks and hacks that would have otherwise been required to mine big data for insights. Bridging the Gap Between Data Collection and Analysis The ability to export Google Analytics data directly to Google Sheets addresses a long-standing challenge faced by marketers and analysts: complementing each other in…

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A massive disruption in the field of conversational AI is looming – OpenAI has just signed a historic collaboration with Reddit, one of the most popular online discussion platforms. This alliance enables OpenAI to import data from Reddit data API with real-time processing successfully, which in turn enables the incorporation of the same in the ChatGPT and other AI products from the company. The settlement was like a similar deal Reddit signed with Google earlier this year, which is believed to be worth $60 million. Nevertheless, the financial terms for the OpenAI agreement appear undefined. Nevertheless, the cooperation is expected…

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Google has just made the most important and revolutionary decision that could be the game-changer of the search experience of tens of millions of users. The company disclosed that it will begin the promotion of the AI-generated overviews in its search results in the United States. The important progress that has occurred is one of the components of the firm’s big plans to include generative AI in Google Search and thus create a new age of smart and intuitive information discovery. The main thing in this process of change is a personalized Gemini language model that is developed for Google…

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In a revolutionary step that is sure to change the face of the digital advertising industry, Snap Inc. has partnered with Scope3, a renowned expert in the digital advertising industry decarbonization. The purpose of this partnership is to help advertisers to get all the information about the carbon emissions of the various social ad formats, which will allow them to make more sustainable decisions. The collaboration signals a major turning point in Scope3’s quest to decarbonize the digital advertising ecosystem. During the last six months, the two companies have made efforts to create the most modern ways of measuring carbon…

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The much-anticipated move by OpenAI will be to unveil a game-changing integration that will allow current news and events to stream to the world of conversational AI experience of ChatGPT in real-time. This strategically designed development is an attempt to expand the functions of ChatGPT by enabling the users to get the most up-to-date and credible information from the world’s leading publishers. As per the recent news and partnerships between OpenAI, the AI enterprise is likely to launch a new feature that will give users simple ways to understand news and participate in the dialogue around it. This integration will…

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The marketing landscape of the digital era has grown more intricate and aggressive than it has ever been. Businesses must use technology and data to the maximum if they want to be competitive. This is where Adobe Marketo comes in handy. Adobe Marketo is a famous marketing automation tool which can provide businesses with an opportunity to improve their marketing effectiveness, increase marketing outcomes and amplify overall performance of marketing. In this blog, we will discuss the tactics, technique, best practices among other things to realize the potential of marketing with Adobe Marketo. Unleashing Marketing’s Power: Maximize Results with Adobe…

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YouTube is taking things up a notch by revamping ads creation for turnkey availability directly inside YouTube Studio and elevating the advertising experience for creators. This new unique element is supposed to simplify the procedure for the video advertisement hence, creators can now be able to promote their content with more efficiency without struggling more. Recognizing the increasing need to deploy more effective promotional tools, with YouTube’s new addition content producers can manage ads for their uploaded clips of any length without having to utilize Google Ads’ more advanced ad setup process. This integration within YouTube studio makes it possible…

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