Taking a new step in its integration of AI into everyday tasks, Google has launched a new AI assistant “Help…

Google’s consent mode, the one that allows advertisers to adapt their Google tag setting based on the consent of users,…

Adding to the inbox revolution, Google and Yahoo have implemented steps to tighten their grip on bulk email senders, marking…

In a pivotal move aimed towards environmental sustainability, Adform, the leading independent demand-side platform (DSP) announced its collaboration with United…

Prime Video, formerly a refuge for ad-free binge-watching, has ventured into the ad-supported space. Amazon, like Hulu and Peacock, has…

In an outstanding spectacle of technological wizardry, NBCUniversal has just thrown down the gauntlet, unveiling a marketing innovation juggernaut within…

AdGlobal360, a MarTech service provider, has formed a creative and strategic alliance with The Blue Beans to power its tech…