Content marketing is a major player in the world of B2B marketing, with a plethora of assets like logos, presentations, whitepapers, blogs, and videos. But managing all this content effectively can sometimes feel too much to handle. This is where Digital Asset Management (DAM) systems become a B2B marketer’s secret weapon for content organization, efficiency, and brand consistency. Why is Digital Asset Management a Game-Changer for B2B Marketers? DAM is like a centralized hub for your content- a singular source of facts for all your brand assets. But it’s more about tapping into the true potential of your content and…
Author: Digi Media Matters
Aiming to streamline campaign management by entitling advertisers to generate automated performance reports catering to specific business goals, Google has introduced a brand-new and free tool “Solutions” within its platform. What sets this new tool apart is its capacity to personalize reports depending on the goals of the organization. Users get to choose from a selection of report templates catering to specific goals, such as lead generation, website traffic acquisition, or brand exposure. This guarantees that the reports provide relevant and actionable data tailored to the advertiser’s specific needs. Traditionally, obtaining comprehensive performance reports in Google Ads entailed significant manual…
Tech giant Google has announced the release of an enhanced Google Ads Editor – its well-known application for management of advertising campaigns- version 2.6. This upgrade comes with eight (8) new and promising features and improvements that are designed to enhance and streamline workflows, boost performance management abilities and provide more flexibility to advertisers. The support to migration of existing display campaigns to another new services by Google – Performance Max – is the most notable addition to Google Ads Editor 2.6. Thanks to this, advertisers can seamlessly shift their existing display campaigns to use Google’s automated bidding and optimization…
Digital marketing, since it started gaining traction in recent years, has become one of the most novel ways services and products are marketed worldwide. From app notifications to social media- almost every arm of interactive media available to organizations has been used to its full potential by marketing experts. One such arm- Email marketing- is a major factor that has led businesses to the peak of their success with strategized copywriting that caught the eye of their target audiences. But how do you access these awe-inspiring email marketing success strategies that can help maximize email engagement and put your marketing efforts…
Tech giant Google has taken steps to significantly enhance transparency and control for advertisers within its expansive Search Partner Network. Its new Performance Max tool will be undergoing a major remodeling phase, empowering advertisers with better ad placement visibility and the ability to optimize their campaigns more effectively. About Performance Max and Search Partner Network The Performance Max is an AI-powered campaign type that facilitates reach to potential customers for advertisers across Google’s entire range of advertising channels. This encompasses display ads, YouTube videos, Gmail, Search, and its Search Partner Network. The Search Partner Network on the other hand, is…
Imagine spending weeks and months nurturing a B2B lead, ending the sales cycle successfully, and all those efforts culminating in only smoke and nothingness. Well, that unquestionably sounds like a recipe for wasted prospects in the highly competitive landscape of this day and age. The true B2B treasure trove lies not just in the acquisition of a novel customer base, but in fostering long-term, steady relationships with customers and clients. This is where the Customer Lifetime Value (CLV) comes in. What is CLV and Why Should B2B Businesses Care? CLV goes beyond the initial sale. It is the aggregate income…
GoDaddy, a renowned domain registrar and web hosting firm, has made news in the small business ecosystem with the debut of Airo, a full suite of AI-powered solutions. This launch marks a huge step toward democratizing access to innovative technologies and enabling small firms to compete in the digital era. In terms of the new service, Airo provides a suite of easy tools meant to simplify and improve crucial areas of a small business’s internet presence. Here is a look at Airo’s offerings: Early results indicate that AI has the potential to improve clients’ revenue generation capabilities. According to GoDaddy,…
The digital age in marketing has brought about new advancements that go beyond the old catchy jingles and taglines to sway your audience. Today, consumers crave personalized attention and experiences that feel more than generic marketing messages and bring a newfound interest in them to look out for more personalized campaigns. They love to feel valued, connected and understood by the brands they follow and interact with online. So, how do you master this art of digital customer engagement that not only wins hearts and minds but also creates a loyal customer base for your brand in the dynamic online…
Taking a new step in its integration of AI into everyday tasks, Google has launched a new AI assistant “Help Me Write” specifically designed for the Chrome web browser. This feature that is currently in experimental stages, and available in English for users in the United States on Macs and Windows PCs, aims to help users in crafting diverse types of written content, from emails and social media posts to online reviews and classified advertisements. Empowering writers of all levels, “Help Me Write” leverages Google’s AI technology, specifically the Gemini model, to understand the context of the webpage and the…
Google’s consent mode, the one that allows advertisers to adapt their Google tag setting based on the consent of users, is undergoing a significant transformation. This update to Consent mode includes more specific stipulations about ad personalization and purposes of remarketing. Two new provisions; namely ad-user-data and ad-personalization are features in the update, which will send consent signals related to personal advertising Across the European Union, or the European Economic Area (EEA), advertisers face the critical deadline to mandatorily switch to Consent Mode V2 by March 2024. V2 is the updated version of Consent Mode that collects and manages user…